How do I set my business profile?

Your business profile gives Zu-AI context about what your business does, who it serves, and what matters to your customers. Keep the information specific and accurate to reduce unrelated or off-brand output.

Find the profile fields

1. Open Workspace → Brand and confirm the selected brand.
2. Select Branding and scroll to Brand Profile. There is no separate Profile tab in the current Brand settings page.
3. Edit Business Description, Core Values, Niches, and Target Audience directly in their fields.

Complete the audience context

1. Scroll further down to Audience Objectives and describe what your customers want to achieve.
2. In Audience Pain Points, explain the problems your products or services address.
3. Follow the validation and character guidance shown on screen. Review existing imported information rather than assuming it is complete or correct.

Save and review

1. Scroll to the bottom of Branding and select Save Branding Settings.
2. Wait for the save response and resolve any validation error. If an unsaved-changes warning appears when leaving, choose whether to save or discard intentionally.
3. Review future AI-generated content against the updated profile. Changing the profile does not automatically rewrite posts that were already generated or scheduled.

Use clear descriptions of your real business; avoid passwords, private customer details, or information you would not want used in generated content.

See brand voice and content preferences and topics and categories.